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the contest

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Project Carton ____ ABOUT

Project Carton

Project Carton is a student packaging design competition launched in the fall of 2012 at internationally recognized design college, the Fashion Institute of Technology (FIT). More than 24 Packaging Design students participated in the competition as part of the New York-based college’s fall curriculum, bringing fresh new perspectives to the world of packaging design.

Evergreen Packaging ____ ABOUT

Evergreen Packaging

Evergreen Packaging is a global leader in creating fiber-based packaging solutions customized to deliver product freshness and brand distinction. We are a vertically integrated packaging company, delivering total solutions of barrier paperboard, technical expertise, equipment and service. We’re the number-one supplier of gable top cartons and liquid packaging board in North America and the world. In fact, more than 700 fresh beverage producers count on our packaging for their products.

FIT logo ____ ABOUT

FIT

The Fashion Institute of Technology, has been a leader in career education in art, design, business, and technology for nearly 70 years. Providing students with a singular blend of hands-on, practical experience, classroom study, and a firm grounding in the liberal arts, FIT offers a wide range of outstanding programs that are affordable and relevant to today’s rapidly changing industries. FIT draws on its New York City location to provide a vibrant, creative community in which to learn.

judges

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Contest entries were evaluated based on compelling brand depiction, connection with the target audience, shelf impact, innovation, and execution of details. The winners of Project Carton were chosen by a panel of packaging and design industry experts.

  • Mintel

    Lynn Dornblaser

    DIRECTOR OF INNOVATION & INSIGHT
    MINTEL

    New product trends have been the focus of Lynn’s career for more than 25 years, giving her a unique perspective on the marketplace and new product development. She brought that expertise to Mintel in 1998 when the company opened its US offices. A trained journalist and experienced public speaker, Lynn has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. Lynn’s experience analyzing new product trends means that you can usually find her in the aisles of a supermarket somewhere in the world.

  • Marcus Hewitt Dragon Rouge

    Marcus Hewitt

    CHIEF CREATIVE OFFICER
    DRAGON ROUGE

    Marcus has over 25 years experience as a design leader, building design teams for several of the world’s leading agencies. Prior to Dragon Rouge, he was the Chief Creative Officer and a partner of Sterling Brands. Before Sterling, Marcus worked with Pentagram in his native London, and helped establish the Michael Peters Group in London, Toronto and Los Angeles. He has lead major new identity and packaging programs for clients including: Ferragamo, Kellogg's, Burger King, Cablevision, Diageo, GE, The Getty Museum, Pepsi, Pernod Ricard, Philips Electronics, and Unilever.

  • Ron Sasine Walmart

    Ron Sasine

    SENIOR DIRECTOR OF PACKAGING
    WALMART

    Ron is responsible for packaging structure, development, and sourcing for Walmart's private brand products, including Great Value, Equate, Ol' Roy, Special Kitty and Parents' Choice, among others.

  • Noel Stewart Coca Cola

    Noel Stewart

    SENIOR PACKAGING ENGINEER II
    COCA-COLA AMERICA

    Noel Stewart is the North American Manager of Secondary, Tertiary and Decoration technologies for Coca-Cola North America’s beverage portfolio. He has over 25 years of experience in the field of packaging engineering and design. He leads numerous growth, productivity and sustainability projects. Prior to joining CCNA Packaging Development, Noel served as the Packaging Manager for the Sprite and Flavors portfolio for CCNA. He has been granted numerous patents and has received several packaging awards by various organizations in recognition of his package design expertise.

  • Andy Yates White Wave

    Andy Yates

    DESIGN DIRECTOR
    WHITE WAVE FOODS

    Andy leads primary packaging design and the digital creative team for Silk, Horizon Organic, International Delight and WhiteWave innovations. Before joining the WhiteWave team, Andy worked on brands such as Tide, Pampers, Herbal Essences, Clairol, Pepsi, Brunton and the U.S. National Parks. His work in package design and branding has been recognized in leading industry publications. He plays an active role in AIGA , serving on the board and working to bring design awareness to local businesses. When he isn’t climbing Colorado’s 14ers, he spends his time making up stories for his three kids that combine princesses, sharks, and Star Wars.

winners

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The diverse creativity of the FIT students’ contest entries illustrates how brands can take full advantage of the brand-building power of four billboard panels of vibrant, full-color graphics. Winners were selected in four categories: milk, juice, milk substitute and other.

  • MILK CATEGORY & OVERALL WINNER

    Jennifer Ahern

    Good Grazes Skim Plus Milk
  • JUICE CATEGORY

    Samiel Laury

    PURE No Pulp Calcium Enriched Orange Juice

buzz

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testimonials

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media coverage

faq

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contact

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